Central Mexico

Visit the origin of the Tequila

Tequila is a town in Mexico’s western state of Jalisco. It’s known for its production of the famous spirit. Near the foot of the Tequila Volcano, the outskirts of town are dotted with fields of blue agave, the liquor’s main ingredient. The production process can be observed at several distilleries and haciendas.

Experience the power of the ancient volcano gift.

An unexpected delight awaits each visitor

The beverage called tequila is really a variety of mezcal, made wholly or mostly from the blue agave plant. This plant is native to the Tequila area so this version of mescal was named after the town. Use of the agave plant goes far back into the pre-Hispanic period. The "piña" (lit. pineapple) or heart of the plant was used by the indigenous peoples cooked as a sweet, and as the base for a fermented alcoholic beverage. This beverage was called mescal by the native people and was much like what is called pulque today. By the time the Spanish arrived, the natives had begun to cultivate the plant. The Spanish first considered taking the plant back to Spain but decided to develop it and its product in Mexico.

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